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09.09.2008 at 09:14AM PDT, ID: 23716101
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9.1

Calculating expected CTR

Asked by diarmuidod in Internet Advertising

Tags:

Is there anywhere I can get info on expected click through rates on banner advertising, particularly for standard header banners?  

There is a site I would like to advertise on but they charge per thousand impressions, so before I commit I would need to have a basis for calculating the expected number of clicks the banner could reasonably be expected to generate.  The site I would like to advertise on is a good fit with my site.

Any resources with figures about normal charges per thousand impressions and normal click through rates would be most useful.  


Many thanks

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[+][-]09.13.2008 at 10:45AM PDT, ID: 22468426

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Zone: Internet Advertising
Tags: marketing
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Solution Provided By: gwkg
Participating Experts: 2
Solution Grade: A
 
 
[+][-]09.19.2008 at 02:09PM PDT, ID: 22525579

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[+][-]10.17.2008 at 09:38PM PDT, ID: 22747085

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